How To Create A Website That Makes People Want To Buy Things

1. First, from the outset you must set the behavioral tone for your visitors on your homepage and offer compelling calls to action.

2. Every homepage should succinctly state what the business does.

3. Create credibility through relatable and visible contact information. 

4. Run A/B tests to see which homepage designs are most effective in converting visitors.

5. Don't be fooled by vanity. 

Source: http://www.businessinsider.com/how-to-turn-online-visitors-into-paying-customers-2012-11