The New Rules of Branding Your Business Online

Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules.
1. Don’t just start the conversation
2. Either keep your personal brand out of it…
3. …or dive in and make all the headlines you can.
4. Don't favor edge over consistency
5. Be persistent in finding and targeting your niche
6. Excel at telling your customers "About Us."
7. Fully integrate social media into your site.
8. Monitor your brand's reputation, and be ready to respond
9. Showcase your best work

Source:http://www.inc.com/guides/2011/01/new-rules-of-branding-your-business-online.html