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Elimate Drain !

Time Drains

Email. The biggest time drain for many of us. We’re freelancers — we need to do email. But we don’t need to do it all day long. Choose a couple of times a day to process your inbox to empty, and be done with it. Otherwise, email is an endless stream of interruptions, and you can never get anything done.

Internet.
By this I mean everything on the web that’s not email or chat/IM/Twitter (see next entry) … the blogs, websites and endlessly fun distractions we’re all guilty of … and that drain away our time. I’m all for distractions — at the appropriate time. But when it’s time to buckle down and work, you gotta get rid of this time drain. Disconnect, and get work done.


Chat/IM/Twitter.
Related to the above two items, but separated because while it may be a lot of fun, it’s completely unnecessary for most people. Sure, there may be times when an IM session can save loads of back-and-forth emails, but for the most part, it is just chit chat and an unproductive use of your time. And it can end up taking up huge chunks of your time instead of a few minutes a couple of emails would’ve taken. My recommendation: don’t do any of this. I don’t, and it hasn’t hurt me a bit.


Games.
Solitaire, sudoku, Internet games, video games … lots of fun, and I’m all for that. But if you are wondering where your day went, when you didn’t really get anything done, it could be this reason. Get rid of the games or block the sites from your browser to free up a lot of time.


Television.
Many people spend hours every day watching TV. And yet, our days are so short — why waste our precious hours? If you sleep 8 hours, work 8 hours, and spend another 4-5 getting ready, commuting, doing chores and errands, and eating, you are left with only a few hours each day with which to spend your time. Do you really want to spend it watching reality television? Turn off the tube.

Meetings.
I realize this is not under the control of many people. But if you can possibly get out of meetings, you’ll often find your schedule wide open. That’s a liberating feeling. Most meetings never accomplish anything that couldn’t have been done through email. Get out of them, and get more done.


Co-workers/boss/clients.
Your co-worker who wants to chat about baseball or the weather or politics or whatever … he’s eating up your precious time. Give him the hand, and walk away. Well, you’re better off finding more polite ways of stopping these time wasters, and the best is probably to cut them off and say, “I’m trying to finish off an important project … I can give you a minute of my time … what can I do for you?” And keep it to a minute. Just be sure your online sudoku game isn’t showing when you do this.


Phone.
The phone was invented as a time-saving device. And yet it can interrupt what we’re doing and take up hours of our time. The truth is, most of the time it’s better to communicate through email. Turn off your phone and let it go to voicemail. Create a message that asks people to send you an email if at all possible. Don’t return calls right away. People will get the hint.


Repetitive tasks.
What are the tasks you do over and over every day? Is there any way to eliminate or automate them? Can you get someone else to do them? If not, at least group them together and batch process them, so they don’t take up your whole day.


Unproductive projects.
Sometimes it feels like we’re getting a lot of work done, because we’re not doing any of the above time-wasters, but working on actual projects instead. However, there’s a difference between projects that will make a lasting impact, and projects that really mean nothing but take up a lot of your time. Focus on just those projects that actually have a major benefit for you and your company, and that will generate future business or increase your reputation.

Energy Drains

Cluttered surroundings.
A messy desk or house can be very draining. I’ve found that clearing my desk and surroundings, and keeping my house uncluttered, has given me a peace that I would never have suspected before. It’s surprisingly satisfying to have a clear desk. Right now, the only things on my desk are an empty inbox, my monitor and keyboard, a phone, two photos of my family, and my Moleskine notebook. Everything else is completely clear. It’s lovely. I think our surroundings can drain us of more energy than we realize.


Negative co-workers.
Actually, I mentioned co-workers because they’re very common, but any negative people in your life can drain energy without you knowing it. They grate at you, irritate you, drag you down, get you into a negative cycle, and create conflict and anger in your life. It’s impossible to completely get rid of these people, but you should avoid interacting with them as much as possible. And if you can cut them out of your life, even better.


Too many commitments.
Having a jam-packed schedule may make you feel important, but it’s extremely draining. I propose that you take a look at all the commitments in your life — work, personal, civic, etc. — and see which ones drain your time and energy without giving you much joy. Cut them out. It may seem impossible or extremely difficult, but I assure you, it can be done. You just have to learn how to politely but firmly say no. Realize what your time is worth, what your sanity is worth, and protect it. Leave only those few things in your life that really give you joy. Your schedule will be much freer, and so will you.


Unfinished tasks.
Have a long list of things to do? All those things piling up can really weigh on your mind. Here’s how to deal with it: First, see which tasks can be eliminated or delegated. Get them off your list. Now eliminate some more. Now choose a couple to do each day — just the really important ones — and using this number see which ones you can do this week (10 at the most). The rest you need to put on a second list (called “Someday/maybe” in GTD) … this is a list that you will take a look at next week, but for now, you’re going to concentrate on only 10 things per week. If you finish those 10 things, by all means, see what else on your second list needs doing, but until then, just focus on what can actually be done this week.


Unproductive relationships.
Similar to the negative people in your life, there are times when you have a close relationship with someone — a friend or family member, a partner or other loved one — but it is just not working out. Perhaps there is some form of abuse, or perhaps you just don’t get along. Perhaps that person is holding you back or is too possessive. Address this situation, and if it cannot be fixed, consider getting out of it.


Car/house needs repair.
A common problem that can really drag us down. Appliances need fixing? Car keeps breaking down? Something in your house been broken for months? These problems should be addressed, or they’ll keep bothering you. Set some time each week to deal with at least one of these problems.


Unclean house.
Similar to the cluttered surroundings item above, but even worse, in my opinion: this refers to a sink full of dirty dishes, or dirty laundry laying all over the house, or counters or tables that have food on them, or a bathtub with mold growing out of it. This may not be you, at least not to these extremes, but if your house is not clean then it may be draining your energy. I recommend taking a weekend to really get it clean, and then developing a clean-as-you-go habit — wash dishes right away, put clothes away or in the hamper right away, do a load of laundry when you get home, do a quick sweep or vacuum if you notice things getting dusty. A clean house can do wonders for your mood and energy.


Television.
Mentioned under the time drains, TV can also drain your energy. Sure, you get home and want to just veg out in front of the TV, because you don’t have any energy left. But actually, if you took a short nap or did a little exercise or took a shower, you might be able to pick that energy up and have a nice time reading a book or spending time with family or fixing that broken doodad that’s been bothering you. Instead, many people sit in front of the TV, which just keeps them lethargic.


Unhealthy food.
Many people don’t realize the effect that greasy, fatty, salty, sugary, fried food has on their bodies — besides just the higher risk of disease and obesity, unhealthy food makes you feel less energetic and can also lead to depression. Try eating healthier food — whole grains, fruits and veggies, nuts and beans, etc. — and you could find that you feel much better. Plus, it helps you slim down if you’re overweight, which can be another way to gain energy. Exercise works great too.


Being in control.
Often we try to control everything around us — our kids, our co-workers, every situation we are in — but the truth is, that’s impossible. Not only that, but it is extremely exhausting. Learn to relinquish control — just let it go! — and you’ll find that you get much less frustrated and feel much calmer and happier.



Source: http://freelanceswitch.com/productivity/20-time-energy-drains-you-can-eliminate/






Top Ten Pitfalls That Could Sink Your Startup

Not sure if i posted it before or not, have a look :P

Top Ten Pitfalls That Could Sink Your Startup

Although no one gets involved in a startup because they plan to fail, the harsh reality is that it does happen. While it's impossible to foresee every situation that could sink a new business venture, there are some common pitfalls to avoid.

1. Lack of business plan - A good business plan is critical to the success of any new company. It helps identify your target market, judge what kinds of resources you'll need in the short- and long-term, and also forces you to look critically at decisions that will impact the health of your company. If you're not sure how to go about crafting a business plan, there are plenty of online resources to help you figure it out.

2. Lack of budget - Once you've outlined a general plan of attack for how to get your new business up and running, put together a preliminary budget that shows an overview of the cash you have and what you plan to spend. You'll have the opportunity to fine-tune your budget as your formal business comes together.

3. No clear priorities or delegation - Nothing can torpedo a startup faster than a lack of priorities. Make sure to keep communication lines open so everyone involved in your new business knows exactly what to expect, and what's expected of them. This will also help avoid that gut-wrenching "I thought you were doing that!" conversation right before an important meeting.

4. All planning, no action - Conversely, don't get bogged down in so much planning that nothing ever gets done. It's great to have meetings and brainstorming sessions, but make sure all the terrific ideas they generate result in action.

5. No mentor to guide you - Managing the intricacies of a startup is difficult enough without trying to go it alone. Find a mentor with startup experience who can guide you away from common mistakes and help you network with people who can make your business a success.

6. Don't oversell your business - Although starting a new business is exhilarating, avoid overselling it before you know you can deliver on promises you make. While telling others about your company, it's tempting get caught up in the enthusiasm, but be sure not to set up a potential customer for a letdown when they find out you can't provide a particular product or service after all.

7. Don't undersell your business - While you don't want to oversell your startup, you certainly don't want to undersell it either. Don't be shy about telling others about your new company and why it's new and different. Let people know they should believe in your business because you believe in it, too.

8. Don't reinvent the wheel - Some aspects of running a business are tried and true, so there's no reason to spend a lot of time and money trying to invent new ways of doing things. Innovation is certainly the key to success, but spend game-changing research and development time on your product or service, not designing new word processing software (unless, of course, that's what your business is about).

9. Lack of balance leads to burnout - "I'll sleep when I'm dead" is a cute catchphrase, but burning the candle at both ends to get your startup off the ground is never a good idea. Try to avoid 80-hour work weeks so you're firing on all cylinders when you meet with potential clients, customers, or investors. Make sure you also preserve your relationships with your family and let them support you when you need it.

10. Failure to cut your losses or change direction - Even the best business plan or budget can't predict every challenge a startup will face so it's important to know when to change your approach or eliminate issues that are holding you back. Cutting back on part of a product or service or taking steps to correct a cash flow problem isn't a sign of failure, it's a sign of a good businessperson who knows when to take corrective action.

Source: http://blogs.sun.com/sun4startups/entry/top_ten_pitfalls_that_could

FoodMice



By Robert Choon

Edit:Autoplay music removed :D , Click the volume button on top left to enable it

Health Tips for Startup Entrepreneurs

Health Tips for Startup Entrepreneurs
August 25, 2009 by Stephen Kersey

If you are an entrepreneur, you undoubtedly know how difficult it is to mix long hours of work on a startup and healthy living. A normal diet for an entrepreneur includes 15-hour work days, a lot of caffeine, a lot of potato chips and a lot of adrenaline. However, with these simple tips, you can be a startup entrepreneur while also practicing healthy habits!

Stay hydrated
Studies have shown that staying hydrated is a key to staying mentally sharp. And by hydrated we mean water or juice — not soda or energy drinks. Caffeine has actually shown to make staying hydrated more difficult.

Exercise
By just exercising 30 minutes per day, you can wonders for your body and your mind. A brisk walk in the morning is a great day to jumpstart your long day ahead.

Eat fresh foods
Eating fresh foods –specifically fruits and vegetables — will give your brain the phytochemicals it needs to keep humming. Blueberries are a great snack if you are working long hours.

Take breaks
Even if you are working hard on a project, it helps to take a break a couple times a day. Read a book, meditate or even take a nap. This helps manage stress and wards off burnout.

Source: http://www.bizzia.com/startupspark/health-tips-for-startup-entrepreneurs/

French Mice


By Robert Choon

Slightly moded teeth, french mice :D

Finalize Mice Sketch



By Robert Choon

KudOS ! :D

Mice Sketch v3



By Robert Choon

A New Toy



Behold the new DSLR Canon 1000D ......

Turning Point

Turning Point
  1. The point at which a very significant change occurs; a decisive moment.
  2. Mathematics. A maximum or minimum point on a curve.
A decision that will change your life ~~ ,


HOW TO MAKE GOOD DECISIONS

1. Get rid of your mental blocks.

2. Give up the notion that there is only one 'right solution' to
the problem/dilemma you are confronting.

3. Don't fear making a mistake.

4. View your problems as a normal part of life

5. See yourself not as an indecisive person; but rather someone
who sometimes behaves indecisively...that's a rather kind way of
putting it.

6. Develop your intuition and logic, but listen to what your
heart says (gut feeling).

7. Stop and think before you act. Stop yourself doing the first
thing you think of. That's me for sure!

8. Be specific.

9. Know what your goals and your values are, the principles of
your existence, before taking a major life decision. Ask yourself
if the ideal outcome is in alignment with your values.

10. Write down all the positive and negative factors for and
against taking a particular course of action. Benjamin Franklin
did it in two columns when confronted with major decisions.

11. Think how the decision will benefit YOU first. Do what you
and not what other people really want.

12. Try to think calmly and rationally.

13 Do your homework and get all the facts before you
make the decision.

14. Get opinions and feedback from others you trust; but don't
let them make the decision for you.

15. Establish priorities and "soulsearch" (for a "soulmate"). Ask
yourself what are the critical factors? What is the single most
important consideration?

16. Trust your impulses, your "gut-feelings".

17. Don't take your decision too seriously; nothing is that
important, no matter how much it appears like that to you. Ask
yourself how much will it really matter in one, five or ten years
time? Remember, no decision is irreversible; if you find out
some way down the track that you've taken the wrong course. But
some decisions are pretty important: finding another lover, or
trading in the "old man"

18. Look for OPPORTUNITIES in any decision. Each "mistake" is an
opportunity to learn. I've launched into a writing "career" from
a "mistake" coming to the other side of the world. Crazy wife! A
problem became a great opportunity to do something I'd never ever
thought of (is it the "winds of fate", "the unseen hand of God",
perhaps). If you are making mistakes, you are not learning and
growing. So say to yourself, "it doesn't really matter", or "so
what"...then "get into this world".

19. Accept total responsibility for your decisions.
Responsibility is not BLAME - so don't blame others for putting
yourself in this predicament. Sorry 'wif'! This attitude helps to
relieve your anger or resentment and gives one peace of mind.

20. Change course if your strategy is not working - the quality
of your life is at stake. My mistake is that I persist on a
chosen course for far too long at times, like writing! Learn
when to correct your direction. "If you don't change direction,
you'll end up where you're heading".

Bear in mind that pilots are off course on their flight-path 90
of the time... but they still arrive at their destination.
Usually! When driving you are also continually making little
corrections; so there's hope for me yet.

21. Be prepared to take a few risks in life. Look out for
opportunities. Every successful business or venture started out
with an idea which was a risk. Nothing is infallible. The
knowledge that you can handle anything that comes your way is
your key to allowing yourself to take risks. Security is a state
of mind. It's not having things, it's handling things.

and finally,

22. Look ahead to the future - the past is already gone.* See the
path ahead as an adventure into the unknown and a time for
challenge.

and

23. NB:
Before making major life decisions, meditate or pray (if you are a "religious/spiritual type") about them. Listen to the still voice within, your soul, the "voice of God"...
because that is "divine (or highest) wisdom."

Edwin Hubbel Chapin once said: Every action of our lives touches on
some chord that will vibrate in eternity." That is the definition of a legacy.

The key is choosing the right pathways for YOU. You are where you are today, as a result of the decisions you made yesterday (and the days before)...and where you will be tomorrow, will arise from your decisions you make today.

Cheers to your good decisions in the future...
and in so doing you may even leave a legacy by lighting a torch
for future generations!

Shine that bright light that is within you.

Craig Lock (Eagle Productions: "Incorrigible Encouragers, Information and Inspiration Distributors")
http://www.craiglockbooks.com

* P.S: I love the following quotation...

"The past is history, the future is a mystery, and this moment is
the gift, that is why this moment is called the present."
- anon

"Your belief determines your action and your action determines
your results, but first you have to believe."
- Mark Victor Hansen

"God, the Source of Life", will never give you a desire, a
vision, an individual dream without your having the
ability/potential for it to come to pass."
- craig

The various books that Craig 'felt inspired to write' are available at:
http://www2.webng.com/writernz/books.html


Mice Sketch v2




By Robert Choon

Comments :D

Sketch Mice


By:Robert Choon


ChooSE and give some recommendation .................. asap ,thankss

Investors Fund..

Entrepreneurs: Investors Fund People, Not Ideas

Investors are people too. They evaluate you like you should assess a possible co-founder or first employee. What are your credentials? What have you done that would convince me that my money is safe in your hands? Only after they’re sold on you, do they want to hear your idea, not the other way around.

As an entrepreneur, don’t let your ego get in the way, or believe you can take the world on by yourself. If you want to attract investors, you must be willing to listen and work with others, as well as share your ideas or your knowledge. Loner entrepreneurs won’t get their foot in the door with any investor I know.

Even with great credentials, it is all too possible for an entrepreneur to come across as a high risk investment. Here are some “rules of thumb” that indicate a marketable and experienced entrepreneur:


  • Highlights team strengths, more than his own. Some entrepreneurs seem to never stop talking about themselves, and all their accomplishments. The best ones talk more about how they have assembled a well-rounded team, and will continue to fill in the gaps.
  • Talks about the implementation, not the idea. Most entrepreneurs are great at envisioning their business idea, but the implementation is fuzzy. Experienced entrepreneurs talk about their implementation and rollout plan, with real milestones and quantifiable results.
  • Customer needs and benefits first, then product features. The best entrepreneurs show that their market domain knowledge is as strong as their product technology knowledge. They are able to weave their solution into the market, the opportunity, and customers, in a way that sounds like a natural fit, rather than a product sales pitch.
  • Focus is clear, not all over the map. Success means the entrepreneur must be laser focused on driving the business, passionate about a product, and passionate about a specific set of customers. If the business plan reads like a smorgasbord of offerings, there are probably not enough resources to do any well, and customers will be confused.
  • Rational business model, with prices and volumes. Unless the business is a non-profit, the entrepreneur needs to show how he will make money. The days are gone when investors want only to see a large market share or growth in eyeballs. Are revenues and costs reasonable and projected for five years?
If you are young or inexperienced, and don’t have business credentials yet, don’t hide this fact. I recommend a proactive approach, to highlight the accomplishments you have, the power of other team members, and show some humility in admitting a search for the rest of the team.

So you might ask, how do first-time entrepreneurs ever get the funding they need to prove that they can perform at the next level? The best answer is to team yourself with someone who has “been there and done that.” After a team success, you’ll find all members are “promoted” to the next level.

Another common approach is to bootstrap your first startup to success, possibly with some help from friends and family. As I said in the beginning, investors are people too, so get out there and make them your respected business friends before you try to sell your idea. Business networking is not the same as cold calling with a hard sell.


Marty Zwilling
http://blog.startupprofessionals.com/2009/09/entrepreneurs-investors-fund-people-not.html


A must read and must think article before approaching the "BOSS"...... Give it some thoughts....

RAIN !

http://israelity.com/wp-content//rain-blog.jpg

TIME: 2:00PM 4/9/2009

Hot and sunny afternoon.... Good mood in running the "New Strat". Rushing out to the next appointment and suddenly ...... HEAVY RAIN !!!! Headed for lunch after the "BOSS" of a cafe "PLANED" us.....

Took a few snapshot of laksa and beef koay teow teng at our lunching place. Weather turned good..... proceed with the "New Strat"..... quite successful but can be improved.....

Get a DSLR camera?

 http://www.letsgodigital.org/images/artikelen/35/nikon-d300-dslr.jpg
Get a DSLR camera?

Pros
  • Good in taking photo in closed environment (dimmed lights etc).
  • Looks Pro impression for Restaurant Owners hence increasing success rate in getting food photo or shop photo from owner.
  • Smoothen procedure in getting information/photos , spend less time in explaining what are we doing (see camera can guess jor).
  • Faster in gathering info as owner may think your camera can take better photo compare to taking it himself.
  • Save time for not going second time to take photo/cd prepared by owner.
  • Impression of seriousness of work.
Cons
  • Tight budget.
  • Frequency of taking photo in closed environment.
  • Spend money to save explaining time.
  • Photo still accessible with digicam and owner may provide their own photo.
  • Do not guarantee swiftness in acquiring photo.
  • Reasons to reject give photo?
  • is it really caused by digicam ?
  • or dont wan ?
  • or own photo better?
  • or really need time to process , and to prepare the food ?

Comments? Decisions? Come on .. its a team decision...

How 20 popular websites looked when they launched ?

How 20 popular websites looked when they launched
From Google to youtube, from craigslist to flickr - how some of today's biggest sites looked back in the early days of their existence.


Link: http://www.telegraph.co.uk/technology/6125914/How-20-popular-websites-looked-when-they-launched.html

LOL , So we are still doing well >< ......

Standard Set...

http://www.architecturecentre.co.uk/exhibitions/archive2007/inspiring_futures.jpg

1) 3 blogs that will be used to support www.foodmice.com has set a design standard for the main website. Hope you get inspired and come out with a stunning design website... GAMBATE......

2) Great effort for playing and messing with google maps :P , google maps = trouble

3) Other fellows, stop idling and start asking for your part of job

Thanks....



Good News

1) Major Revamped on the blogss ~
       - http://foodmicers.blogspot.com/
       - http://foodmice.blogspot.com/

2) A New Scrapbook Blog
       - http://foodmice.tumblr.com/

3) James found a way to show the balloon in google map :D

Good JOb :P

25 tips?

25 tips by entrepreneurs for entrepreneurs
http://www.stumbleupon.com/s/#2ogPvF/4entrepreneur.net/?p=615/

Posted on July 10, 2009
Filed Under '08 Presidential election, tips for entrepreneurs

by Cynthia Schmae

Ready to leave your job behind and become your own boss? It takes a certain kind of person to make it through the first few years. To help you along, we’ve culled the best tips from our own members - people with years’ of experience in running their own businesses.

  1. Don’t work for less than you can afford to, but do offer a discount to customers or clients who sign contracts with you.
  2. Find people who will refer jobs to you. If they send you nightmare jobs, make sure they’re balanced out with rewarding (profitable!) ones.
  3. Surround yourself with supportive people and don’t be discouraged by anyone. If your idea is good and you’re determined to stick with it through the first few difficult years, your chances of success are great.
  4. Be flexible in your thinking. Prepare to change the way you work, the products you use and the services you offer, in order to meet the demands of your customers.
  5. Admit your mistakes, correct them and carry on.(For example, if you purchase a piece of equipment that does not meet your expectations, send it back, sell it or exchange it!)
  6. Develop a good relationship with your bank manager and creditors. Show a genuine interest in solving problems. Pay as much as you can afford to, to everyone to whom you owe money.
  7. Get trained! You’ll be spending a lot of time doing things that have nothing to do with your area of expertise, like bookkeeping, marketing, and IT support!
  8. Avoid isolation. Even if you work closely with your clients, you won’t be part of a gang anymore. Develop your own network of entrepreneurs that you see regularly and bounce ideas off. Ideally they’ll allow you to vent your anger and share your successes.
  9. Separate your work and personal life. Set your working hours and stick to a strict timetable. When you’re not available to clients, leave a message on your answer machine letting them know when they can expect a reply from you. Let them know how to reach you in an emergency.
  10. Plan some ‘thinking time’ into every day. If you pack your diary with back-to-back activities, your business will never grow.
  11. Plan time to do something you enjoy at least a few times a week - recharge your batteries!
  12. Write a business plan so you’re clear about what you’re doing, and update it every year.
  13. Develop an excellent telephone manner and react quickly to any complaints or problems.
  14. Confirm orders personally and immediately, especially those you receive on email.
  15. Never lose sight of the big picture – look for innovative, little-explored directions in which to take your business.
  16. When you find someone cleverer than you, employ them!
  17. Solicit advice from people who know, for example, other entrepreneurs and reputable small business advisers – the DTI offers lots of information and support for new businesses.
  18. Don’t enter a business or a venture that you know nothing about. You’ll be running to catch up for the rest of your business life.
  19. Have an existing, loyal customer base and start locally.
  20. Be aware that you will get through any initial investment quickly, so ensure you are covered financially until at least the end of the second year.
  21. Focus on a specific goal and work at it until it’s achieved
  22. Never worry about how to get things done when you are first developing your idea.Money and resources will come together once you have set your goals and begun to work at them.
  23. Make quality in every aspect of your business your primary focus and aim. If it isn’t, you will eventually go out of business.
  24. Use the Internet. Use email. Build a website (if you aren’t familiar with websites, try HTML for Dummies), send out email newsletters, buy online banner advertisements and register your site with all the major search engines.
  25. Delegate. You might have to hire a good PA, lawyer, or marketing professional to ensure you’ll be profitable in the future.

source: ivillage.co.uk

Don't Do This... ?

Copied from Sumbleupon.com
http://www.stumbleupon.com/s/#1uNRGq/blogs.openforum.com/2009/06/30/a-dozen-donts-for-entrepreneurs//

A Dozen Don’ts for Entrepreneurs

Guy Kawasaki (How to Change the World)
 
Jun 30, 2009 - Most advice to entrepreneurs focuses on what they should do: build a great product, assemble a great team, provide great service. All are “duhisms.” Unfortunately, many entrepreneurs don’t realize that there are things they should specifically avoid doing too. These are also duhisms, but somehow no one ever talks about them. Here is my list of the twelve most important things that entrepreneurs should not do.

 Don’t worry, be crappy. Perfectionism, first of all, is an illusion. Nothing is perfect. Even worse, perfection stands in the way of revenue and truly learning what customers think because nothing is in their hands yet. When your product is “good enough” (but not “perfect”), ship it, and see what happens.

 Don’t give out lofty titles. Just because a roommate was there during the drunken weekend when you came up with the idea for your company, doesn’t mean he should be CTO. Someday, you’ll need to hand out titles like director, vice-president, and chief whatever officer, so keep them in reserve. Until then refer to each other as “co-founders” and describe the area of responsibility: for example, “programming.” If your roommates aren’t cool with this, they’re doing you a favor by showing their colors now.

Don’t hire your family. The probability that your spouse or relative is the best person you can get for a job is 0%. The probability that people will hate working at company with spouses and relatives is 100%. The probability that one of you will have to go someday is also 100%. Never hire out of expediency. Always hire the best person you can get. This usually means not hiring your family unless you’re Jack or Suzy Welch. By the way, if you both hire your family and give them a lofty title, you are truly a bozo

Don’t sweat valuation. This is easy for a venture capitalist to say, but your company is either going to die or make you more money than you imagined. Whether you have 10% or 15% and whether your pre-money valuation is $2 million or $3 million isn’t going to really matter. Do the math: 15% of $0 is $0, so stop negotiating, take the money, and build something that’s worth more than $0. Whatever valuation a venture capitalist offers you, increase it by 20% and counter her offer. This is just enough to show that you’re not a pushover, but not too much that it will prolong or blow up the negotiations.

Don’t believe venture capitalists. Having said that you shouldn’t sweat valuation, you shouldn’t believe venture capitalists. It’s not that we’re all liars—we just don’t finish our sentences. Rule of thumb: add “as long as things are going well” to everything a venture capitalist tells you. For example, “I am investing in your team” or “I will be there for you.”

Don’t create lofty forecasts that you call “conservative.” You know you’re pulling numbers out of the air. We know you are too. You know we know. We know you know. So why would you forecast the fastest ramp in the history of capitalism? (It’s more likely that I will play in the NHL than you will achieve $2 billion in sales in year four.) Just project $25 million in year four, and we’ll all be in agreement about your lie.

 Don’t believe that the exception is the rule.
This is called the Twitter Effect. It goes like this, “We’re focusing on usage and eyeballs like Twitter. We’re not that concerned about revenue right now. Look how valuable everyone thinks Twitter is. We’ll be just like that.” Twitter is the exception. Facebook is the exception. YouTube is the exception. There, I listed all the exceptions. Everyone else needs revenue asap, or you will fail.

 Don’t focus on partnerships. “Partnership, noun, a relationship between two parties that does not increase the profitability of either.” If your partnership doesn’t cause you to edit your Excel spreadsheet, it’s meaningless. Focus on customerships, not partnerships if you want to succeed. When you’re a big, dumb, slow-moving company, then fabricate all the partnerships you want.

Don’t build out your infrastructure. Sure, your conservative estimate is for a growth curve that makes Twitter’s look like a blip, so you need customer service, technical support, and racks of servers. I’ve never seen a company achieve even its “conservative” projections—I take that back: I’ve seen plenty of companies reach their overhead projections. The odds are that you’ll run out of money before you’ll run out of infrastructure.

Don’t assume you’ll ever raise another round. Most projected timelines should contain a event that’s called “This is where the miracle occurs.” A much better assumption is that no miracle occurs, it takes years of grinding it out to succeed, and you’ll never raise another dime, so you must reach profitability with what you already have. Miracles happen in movies, not startups.

Don’t compare your intentions to other employees’ results. Most people compare their intentions to the results of others. In this way, you’re never at fault or a failure. For example, you intended to ship on time, but the sales gal didn’t achieve her expected results. The effect of this is poor morale and chasms between people. You need to face the facts: you probably delivered less than you intended. Maybe others did too, but at least you’ll be more humble.

Don’t ask people to do something you wouldn’t do.
This is the Golden Rule of business. If you wouldn’t fill out ten fields of information and provide a credit card number for a free password, don’t expect your customers to. If you wouldn’t work on weekends stuffing envelopes, don’t expect your employees to. If you wouldn’t invest in your company, don’t expect venture capitalists to.

Now sign here:

I hold these Don’ts as self-evident and necessary and proper to the creation of our company. ______________________ this first day of July, 2009.